PET Profile

Bogdan "PET" Petrar

Senior Product Designer

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Timișoara, Romania bogdan.petrar@gmail.com LinkedIn

Background

I've been building for the web since 2000 and working professionally in digital products since 2007, starting with freelance web development before moving into product design. I enjoy working on complex, messy systems and turning them into something that actually makes sense for the people using them. I think in systems, not screens. I like understanding how things work end-to-end before I design anything, which usually means a lot of stakeholder interviews, on-site visits, process mapping, and getting comfortable with domains I've never worked in before.

My background spans healthcare (NHS), automotive, real estate, and gaming, with a technical foundation in web development, Unity/C#, and AI-assisted prototyping that lets me have real conversations with engineers and build things myself when needed.

Experience

Senior Product Designer

The Access Group · UK (Remote)
Sep 2023 - Present

Part of the Health & Social Care division, designing clinical software deployed across 55+ NHS Mental Health Trusts. Spent time on-site in hospitals and ran hundreds of interviews with clinicians, administrators, and product teams to understand how these systems actually get used.

Across all of these, my work covers research, information architecture, UI design, and building production frontend code using Claude and an internal AI prototyping tool. When design changes affect more than one product, I coordinate directly with PMs across systems to make sure nothing breaks.

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Senior UX Designer

Endava · Timișoara, Romania
Feb 2020 - May 2023
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UX Designer

Imobiliare.ro · Timișoara, Romania
Feb 2019 - Feb 2020

UX Designer

New Haircut · Timișoara, Romania
Mar 2018 - Jun 2018

Game Designer & Unity Developer

IC3D Media · Breda, Netherlands & Timișoara, Romania
Aug 2015 - Oct 2017

Skills & Tools

Design & Research

Systems Design Information Architecture Process Mapping Discovery & Research Stakeholder Interviews & Workshops Design Systems Wireframing

Tools

Figma Balsamiq Miro HotJar

AI

Claude Antigravity NotebookLM LLM-Driven Prototyping

Technical

HTML / CSS JavaScript Unity / C# FSM & Behavior Trees

Domain Expertise

B2B SaaS Healthcare (NHS) Gaming Enterprise Software

Education

BA in Photography & Video

West University of Timișoara · Timișoara, Romania
2007 - 2010

Other Highlights & Fun Facts

Cringe Evil Happy Cry Mad Me Gusta Pokerface Tongue Wow
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