Senior Product Designer
I've been building for the web since 2000 and working professionally in digital products since 2007, starting with freelance web development before moving into product design. I enjoy working on complex, messy systems and turning them into something that actually makes sense for the people using them. I think in systems, not screens. I like understanding how things work end-to-end before I design anything, which usually means a lot of stakeholder interviews, on-site visits, process mapping, and getting comfortable with domains I've never worked in before.
My background spans healthcare (NHS), automotive, real estate, and gaming, with a technical foundation in web development, Unity/C#, and AI-assisted prototyping that lets me have real conversations with engineers and build things myself when needed.
Part of the Health & Social Care division, designing clinical software deployed across 55+ NHS Mental Health Trusts. Spent time on-site in hospitals and ran hundreds of interviews with clinicians, administrators, and product teams to understand how these systems actually get used.
Across all of these, my work covers research, information architecture, UI design, and building production frontend code using Claude and an internal AI prototyping tool. When design changes affect more than one product, I coordinate directly with PMs across systems to make sure nothing breaks.
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